Posted on Wednesday, 25th January 2012 by Henley
In 2011, Nike solidified its commitment to increase the ‘green’ effort by utilizing more sustainable materials and doubling its use of recycled polyester, using approximately 440 million PET plastic bottles. It’s alarming to think that the bottle of spring water you drank months ago is now part of a college basketball jersey – it might’ve even been on the court of the 2011 Carrier Classic ! This morning, in a special media event in New York City, Nike unveiled the Hyper Elite Platinum Basketball uniforms – a high-performance uniform system for the nation’s premier collegiate-level ballers that touches on a broader, more significant global mission of environmental efficiency. The Hyper Elite Platinum uniforms are engineered for optimal performance, with a super-lightweight construction, bonded seams, reflective materials and a super-sleek platinum design providing an on-the-court visual masterpiece that’ll surely stir up the oohs and aahs from college basketball spectators
Tags: Air Jordans, clothing, expect-the-nike, florida, game, nike, nike zoom hyperenforcer, platinum, platinum-design, read-the-rest, updates-on-nike
Posted in Uncategorized | Comments (0)